Marketing is the single most frustrating thing authors have to do but it often feels like throwing spaghetti at a wall to see what sticks. Let’s change that! This session is all about adopting a thoughtful, strategic approach to channel your marketing resources effectively. We'll explore the art and science of marketing, the four key elements to consider, how to mix things up, and what to do when failure feels personal. You will leave feeling inspired, focused, and ready to take action. 

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