Building a Marketing Strategy for Holiday Success
The end-of-year holidays signal a change in seasons, a change in programming, and a change in buying habits which *should* signal that it is time to change up your marketing tactics. Whether you are looking for new readers, pushing your back list, or releasing a holiday story, we are going to cover a variety of marketing tactics to engage your fans, find new readers, and build your marketing network. Of course, there are holidays throughout the year and we will talk about how to take advantage of seasonal opportunities to maximize your year-round efforts.
Kind words from workshop participants
“Thank you for your amazing presentation!”
“Incredible.”
“Preach, Jen! Preach!”
“Fabulous workshop with great information. Thanks, Jen!”
“Such a good session with lots of great info!”
“I took the most notes and screenshots of this session than any other in the conference.”
“Great session, Jen! Thank you for all the marketing ideas at RSJ!”
”Soooooooo much info! Thank you!!”
Workshop Format
60-minute seminar
In person or Virtual